Monday, 20 May 2013

Hindi dailies rule the newspaper landscape

16,370,000. That is the readership of the most widely read daily in India, Dainik Jagran. This figure comes from the latest  available data of the Indian Readership Survey. The data is for the fourth quarter of 2012. 

At more than 16 million, the readership of Dainik Jagarn is comparable to the population of the Nederlands. The second most popular Indian daily is Dainik Bhaskar (14.5 million). Trailing them both is Hindustan (12.2 million).

Malyalam is spoken in the tiny South Indian state of Kerala. So, Malyala Manorama is doing a great job. With 9.7 million readers, this daily newspaper is more popular than Amar Ujala (Hindi, 8.5 million) and The Times of India (7.6 million). This may be due to the high literacy rate (more than 90 per cent) in the state. There are two Malyalam newspapers in the top 10.

The Times of India is the only English newspaper to make it into list in which there are five Hindi newspapers. These five have a combined readership of 58.3 million. 

Besides the five Hindi, two Malyalam, one English, there is a Marathi and a Tamil newspaper in the list of ten popular Indian dailies.